Evermen Business Model Canvas

Key Partners

  • Board-certified physicians
  • Lab networks (Quest, LabCorp)
  • HIPAA-compliant telehealth providers
  • Medical fulfillment & shipping
  • Device & API providers (Apple, Google Fit, Oura)

Key Activities

  • Consult scheduling & lab coordination
  • TRT prescription & treatment delivery
  • App development & health syncing
  • Telehealth & coaching integration
  • Forum moderation & community engagement

Value Propositions

  • Fast, no-gimmick TRT access for men 40+
  • In-home blood draws and discreet delivery
  • Simple subscriptions with flexible add-ons
  • Health app with live tracking and reminders
  • 1:1 coaching & community support

Customer Relationships

  • Secure telemedicine chats & consults
  • Push reminders and alerts
  • Wellness coaching follow-ups
  • Ongoing plan adjustments via app

Channels

  • Website (education + subscription)
  • Mobile App (engagement + treatment)
  • Social media + content marketing
  • Partnerships with clinics and influencers

Customer Segments

  • Men aged 40+, busy professionals
  • Health-conscious, longevity-focused males
  • Returning patients with active TRT plans

Key Resources

  • Doctors, labs, pharmacy partners
  • Custom-built app and patient portal
  • API integrations with health trackers
  • Marketing and customer success team

Cost Structure

  • Doctor consult and staff salaries
  • Lab processing and at-home kits
  • App development and hosting (HIPAA)
  • Fulfillment, shipping, and pharmacy
  • Marketing and customer acquisition

Revenue Streams

  • Base subscription plans (Starter–Pro+)
  • Premium add-ons (Cialis, peptides, etc.)
  • Coaching session packages
  • Affiliate health partnerships